Question 1

What is a Master Unsubscribe?

Accepted Answer

Correct answer: D

Question 2

Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture
form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

Accepted Answer

Correct answer: C

Question 3

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails. What are three benefits of using Journey Builder?
Choose 3 answers

Accepted Answer

Correct answer: CDE

Question 4

Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team
review conversions for a specific email send?

Accepted Answer

Correct answer: B

Question 5

The marketing team at Northern TrailOutfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers,
so NTO is not sending a “batch and blast” newsletter. The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

Accepted Answer

Correct answer: BC

Question 6

Which two subscriberaudiences can be created by using Measures in a Data Filter. Choose 2 Answers

Accepted Answer

Correct answer: CD

Question 7

A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the
automation at a later date. How should the customer prepare this email for sending?

Accepted Answer

Correct answer: A

Question 8

The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote thiscampaign in other
emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

Accepted Answer

Correct answer: A

Question 9

Where can a marketer see the performance summary of a recent email send?

Accepted Answer

Correct answer: C

Question 10

A marketer is building a highly personalized email that is sent daily to one million subscribers. The dataneeded for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

Accepted Answer

Correct answer: C